Antecedents and outcomes of digital influencer endorsement: An exploratory study

The advertising and marketing literature have established that celebrity endorsements constitute an effective way to enhance attitudes toward brands and increase purchase intents. However, there are no relevant studies on digital influencers. This study addresses the research gap by examining the effect of digital influencers' attractiveness and the effect of the congruence between a digital influencer and a brand on consumer attitudes and purchase intentions. By applying structural equation modeling to a sample of 307 followers of digital influencers, a model was tested and group analysis was performed for two categories (“entertainment & video games” and “fashion & beauty”). The results show that both brand attitudes and purchase intentions are influenced by the digital influencer's attractiveness (which includes both likeability and familiarity) and by the congruence between the digital influencer and the brand. This study makes several contributions to both theory and practice, which are highlighted in this paper.     

《摆脱贫困》中蕴含的精准扶贫理念——习近平精准扶贫理念在福建孕育及实践

习近平扶贫理念随着时代发展而完善,从“摆脱贫困”到“精准扶贫”再到“精准脱贫”,其理念一脉相承,其思想内涵与时俱进,不断拓展深化,形成了从理念到理论再到实践的“知行合一”理论实践体系。习近平在福建任职期间进行了“摆脱贫困”理论及实践探索,提出了许多富有创造性的扶贫脱贫观点,如“扶贫先扶志、念好山海经、科技兴农、建设农村党组织、四下基层、滴水穿石”等,明确了“扶持谁一谁来扶一怎么扶”的扶贫脱贫思路,在精神扶贫、扶贫策略、扶贫路径、扶贫组织保障、多元扶贫力量、脱贫内生动力、脱贫长效机制等方面蕴含着精准扶贫精准脱贫理念。     

Lexical Measures of Social Inequality: From Pigou‐Dalton to Hammond

A measure of social inequality is essentially a rational ordering over a space of social distributions. However, different measures, including the most popular ones, may provide very different rankings over the same set of typical distributions. We thus propose an axiomatic approach to inequality measurement mainly based on the Hammond principle, a natural generalization of the Pigou‐Dalton principle, attempting to clarify the true nature of social inequality: the rich get richer and the poor get poorer. Under the standard assumptions of anonymity and scale independence, we show that a social inequality ordering is the leximinimax measure if and only if it satisfies the first Hammond principle, and it is the leximaximin measure if and only if it satisfies the second Hammond principle.     

Forget about ‘the ideal worker’: A theoretical contribution to the debate on flexible workplace designs,work/life conflict,and opportunities for gender equality

This study integrates insights from Self-Determination Theory and Boundary Theory to present scenarios on how flexible workplace designs can trigger multiple motivational processes underlying gendered work/nonwork integration behaviors, and how these affect work/life conflict. We disentangle processes underlying work engagement and work/life conflict, explaining the paradoxical outcomes found with regard to gender inequality in terms of work/life performance, satisfaction, and health. Policy makers and organizations need an increased understanding and a reconceptualization of these issues, realizing that the ideal worker does not exist. Instead, a long-term perspective is needed in order to truly realize the potential benefits of flexible workplace designs for all stakeholders. Organizations need to take responsibility for preventing individual workers’ depletion and stimulating the regeneration of workers’ resources.     

Gender wage gaps and economic crisis in Greece

ABSTRACT

We examine gender wage gap (GWG) in Greece for 2013, by using a survey data set. Our findings show first, that the unadjusted GWG is 15.3%, while European Commission reports a value of 15%. Secondly, we derive the ‘adjusted’ GWG, using the Oaxaca and Ransom (OR) and the Juhn, Murphy and Pierce (JMP) methods to be ranging from 10% to 13.6%. Thirdly, looking into the behaviour of the full population, we find a decreasing trend for the discrimination effects, an increasing trend for the residuals effects and a ‘random’ endowments effects while moving to higher deciles. These three effects are associated to the economic crisis 2008–2015. Fourthly, our findings do not show evidence of either a ‘glass ceiling’ effect or a ‘sticky floor’ effect. Finally, that there is strong evidence that investing in higher education reduces the wage discrimination between sexes.     

The sweet smell of advertising: the essence of matching scents with other ad cues

New technologies enable practitioners to communicate scents in advertisements on various media. The current research examines the importance of matching scent cues to the advertised product, and the joint effect of scent and other cues such as colour on consumer responses to advertising. A 4 × 2 experimental design was conducted, where participants (N = 603) were presented with scented colour print advertisements. Three hierarchical responses were measured: emotional response, attitude, and purchase intention. Findings reveal that higher congruence between scent and the advertised product heightens positive consumer response. Furthermore, this research stresses the significant joint effect of scent and colour cues, and supports the incongruence approach, suggesting that combining scents that are poorly congruent with other sensory cues enhance consumer response. Practical and theoretical implications are discussed.     

Testing for cointegration with threshold effect between unemployment and stock prices

Under the dominant role of a belief function, Farmer argues that the stock market is the Granger cause of the unemployment rate, which implies that the natural rate hypothesis is an outdated idea. This article provides some new empirical evidence supporting this view using threshold cointegration and asymmetric error correction models. The results show that these models can assess asymmetric dynamics between unemployment and the stock market. Moreover, regime switches of the momentum threshold autoregressive adjustment specification are highly consistent with recessions in the US economy during the last 60 years.     

The price of fear: Estimating the financial cost of bullying and harassment to the NHS in England

Using a spectrum of measures, this paper estimates some of the financial costs of bullying and harassment to the NHS in England. By means of specific impacts resulting from bullying and harassment to staff health, sickness absence costs to the employer, employee turnover, diminished productivity, sickness presenteeism, compensation, litigation and industrial relations costs, we conservatively estimate bullying and harassment to cost the taxpayer £2.281 billion per annum.     

Copper trade and production of copper,brass and bronze goods in the Oldenburg monarchy: copperworks and copper users in the eighteenth century

This paper explores trade connections – or the lack of such – between copperworks and copper processing plants in the Oldenburg Monarchy in the eighteenth century. Domestic customs areas, high tariffs on raw material export and import bans sought to encourage domestic copper and brass goods production of Norwegian copper raw material, however this was only realised halfway. The raw material from Norway was largely exported, and copper and brass materials used to produce copper-, brass and bronze goods were imported from all over the world. The copperworks and processing plants in the Monarchy never became strongly integrated due to several reasons. First, shareholders of copperworks acquired favourable credit deals abroad, and preferred to export the copper, and second, copper materials had different features and processing plants used all sorts of copper inputs in the making of goods, not only copper raw material. Norway produced mostly gar copper, so copper plants and coppersmiths had to turn elsewhere for other types of copper. Production of copper and brass goods increased, but did not meet the domestic demand partly due to a strong foreign competition. The optimal goal of ‘mercantilist theory’ regarding copper and brass import substitution was not reached.